More efficiency through innovative PIM system

Shaping the digital transformation

After organizational changes across the company, Horze faced a serious challenge: During a general review of the system landscape, the old ERP software, which had grown over time, proved to be an obstacle to the company's ability to develop. The efficiency of the business processes left a lot to be desired, numerous software components, each with their own interfaces, made data management non-transparent, manual work took time and was at the expense of the employees. An extension of the functionality was no longer possible, just like the integration of modern and future-oriented software.

As an online retailer, however, it is particularly important for Horze to keep up with current trends and successfully offer products on all relevant platforms. The prerequisite for this, however, is the provision of product data in different formats - a requirement that the outdated software equipment with its limited performance was no longer able to cope with.

For this reason, the company decided to introduce a modern and powerful PIM in cooperation with SoftwareOne. Horze's goal was to create a "single point of truth" for all product data that employees in different departments could access.

Replacement by an innovative and sustainable PIM system

With the replacement of the outdated software with the new and innovative PIM system, Horze can now successfully implement the desired concept of the single point of truth in product data management. The entire life cycle, starting with the creation of the article and SKU numbers and the recording of basic characteristics through to the publication of the product information, will be mapped in one system.

The bundling of all product data in the PIM ensures maximum transparency. The outdated system landscape with its multitude of interfaces is giving way to a centralized, hierarchical data model that enables maximum efficiency and real-time insights into data management processes. The accurate reporting supports the evaluation of the product performance and thus the decision-making processes of the employees.

In addition to implementing the new system, SoftwareOne was able to support the employees with a high level of expert knowledge, professionalism and empathy in converting their way of thinking and working to the hierarchical model. Unlike before, the team can now focus on providing basic information and leave the completion of variants down to the SKU level to the automated PIM functions.

Powerful solution from inriver and SoftwareOne

Riding clothing and riding equipment for man and horse are niche products with a high utility value, which at the same time convey the lifestyle of a discerning group of buyers. With the implementation of a new PIM solution, Horze ensures that multimedia product content comprehensively informs the target group according to their interests, makes them enthusiastic about brands and encourages them to buy.

The introduction of the innovative PIM solution not only optimizes the user experience for consumers, but also for internal employees. From now on, the entire workforce at Horze will benefit from more efficiency and transparency in their everyday work. All product data in the PIM is now bundled in one central location and it can always be guaranteed that the information is up to date.

Super users of the PIM system are the employees in content management. However, other departments also benefit from the new solution in their day-to-day work. For example, those responsible for product marketing or category management can enter data directly into the system. Marketplace supervisors or teams that look after the web shop can in turn call up all the relevant data for themselves in the PIM solution.

For all those involved and also for those responsible at management level, it is of the greatest advantage that they can use the inriver PIM functions for detailed data tracking and reporting. Sharing and evaluating data and statistics at regular intervals creates an overview, for example of how many products are online or coming onto the market in different seasons. The detailed reporting is crucial for the precise handling of the assortment and the high number of seasonal products that have to be available on time.