SoftwareOne and Google Cloud: A Partnership That Takes You from Ambition to Action

As we are all too well aware, in today’s cost-aware world, keeping just ahead of the status quo isn’t enough. Businesses need to adapt, move fast, stay lean, and keep evolving. The challenge? Doing it all without losing momentum, creativity, or the spark that drives innovation.

We’re in a new era — where efficiency, cost savings, and streamlining are top of the agenda. But that doesn’t mean we stop dreaming big. It means we need the right tools, partners, and mindset to move boldly forward.

That’s where innovation comes in. And not just the shiny, headline-grabbing kind — but the kind rooted in practical transformation, supported by smart tech, adaptable systems, and cultures built on agility.

To explore how businesses are navigating this shift, SoftwareOne teamed up with research firm ThoughtLab to run a global study of 600 organisations — including many using Google Cloud (you can find the full report here). And the message? Loud and clear: mid-sized businesses are feeling the squeeze. While 67% of large enterprises report high levels of innovation, only 32% of mid-market companies say the same. Even though 83% of mid-sized leaders know innovation is critical to staying competitive, many find themselves stuck — blocked by legacy systems, siloed data, or a leadership team that prefers to play it safe.

AI adoption? Still a challenge. According to Gartner, only 40% of AI projects actually make it into production and deliver real value. Why? Because too many organisations are still either struggling to define their AI use cases or are running on yesterday’s infrastructure — and without a modern IT foundation, it’s tough to turn ideas into impact.

And even when ambition is there, action is often missing. Almost half of mid-sized execs told us they don’t have the budget — or aren’t sure if they do — to fund their next wave of innovation. That number jumps to 73% for companies under $1 billion in revenue. So while many are planning projects like app modernisation, cloud migration, or cybersecurity upgrades, they’re often stuck somewhere in the early stages.

But here’s the good news: there’s a way forward — and it’s already working. Our research found that companies using Google Cloud are showing what’s possible. 63% say they take a value-driven approach to IT, and 44% are putting cost optimisation at the heart of their strategy. The result? They’re moving faster, scaling smarter, and making bold ideas real.

Bridging the Gap Between Efficiency and Innovation

Borderless business is about moving beyond the limits of legacy infrastructure and legacy mindsets. It’s a way of thinking — and working — that unlocks agility, scalability, and opportunity, wherever your teams are and whatever challenges you face.

Together, SoftwareOne and Google Cloud help businesses move from ambition to action — creating real, measurable impact through smarter IT decisions. Think of us and Google Cloud as your innovation engine. Google brings best-in-class tech. We bring strategic insight, hands-on experience, and the ability to really challenge the status quo.

What sets our partnership apart isn’t just the tools though. It’s the team. It’s the way we work — side by side, with curiosity, empathy, and a bias for making things happen.

The partnership of SoftwareOne and Google Cloud expands expectations for what’s possible, driven by a shared ambition to explore new opportunities and deliver a competitive edge. Together, we bring advanced services and cloud-native solutions that fuel intuitive, productive, and data-driven organisations — built on a foundation of trust, collaboration, and always-on optimisation.

Smart, Scalable Solutions Built Around You

Our clients are navigating a world where efficiency, agility, and innovation must go hand-in-hand. Together with Google Cloud, we address exactly that through our services built around what customers have told us they need most right now.

Optimise for What Matters Most

We help clients cut IT costs without cutting corners. Our joint approach ensures access to the most dynamic and secure cloud foundations, while simplifying management and keeping flexibility high.

You need to be able to:

• Eliminate wasteful spending at every opportunity
• Reduce risk and stay compliant
• Modernise systems to stay competitive
• Scale only what you need, when you need it

Turn Data Into Decisions

Your data should do more than sit in a dashboard. We help unlock dynamic, AI-powered insights that support smarter decisions, faster. It's about removing silos, unifying data, and creating clarity across the business.

You need to be able to:

• Uncover insights that drive action
• Empower people to find their own answers
• Unify data for better visibility
• Automate where it counts
• Manage data safely and responsibly

Empower Your People to Perform

In a world of remote work, GenAI, and automation, productivity means more than speed — it means confidence, collaboration, and empowerment. We help create environments where your people thrive.

You need to be able to:

• Enable seamless collaboration
• Use GenAI to boost productivity
• Build confidence with the right tools
• Support secure, remote work at scale

Drive Innovation Without Losing Control

Ambition matters. But so does control. We help you create a scalable environment where you can experiment, build, and innovate — without sacrificing performance or security.

You need to be able to:

• Free up budget to fund innovation
• Use cloud-native architecture to scale fast
• Leverage AI to its full potential
• Maintain security while innovating

Partner with a Shared Mindset

We don’t believe in one-size-fits-all roadmaps. We believe in co-creating your journey, with all the bumps, breakthroughs, and bold ideas that come with it.

SoftwareOne is your strategic partner — the ones who help push boundaries, ask the right questions, and make innovation feel doable. We understand the pressure to balance cost and creativity, because we’re navigating it too. That’s why we bring not just experience, but empathy.

As a Google Cloud Premier Partner, we bring premier-level know-how — with a global team of over 5,000 cloud experts and more than 250 specialists in Data and AI. Our capabilities are backed by 250+ Google Cloud Certified Professionals, and we’re trusted by over 750 Google Cloud customers worldwide.

And we don’t just deliver projects. We build long-term value, through relationships, trust, and a shared sense of adventure.

Let’s turn What-If into What’s Next

Innovation doesn’t have to feel out of reach. With the right partner (yes, that’s us) and the right tools (thanks, Google Cloud), you can start seeing real value — fast.

Start the adventure with us. We’re ready when you are — to explore, experiment, and execute on the ideas that will shape your business future.

Utilise the combination of our superpowers.
Google brings the best-in-class tech. We bring the business insight, empathy, and experience. Together? We make your ambitions real, relevant, and results-driven for you.

Let’s bridge that gap between aspiration and reality — and unlock what’s next for your business.