Competitive advantage
You have made it easy and seamless for your customer to source new services and solutions. Ideally, your customer will re-engage with you and your partner ecosystem as new needs or challenges arise. Having an established network already in place will save your customer time, effort, and risk to their business. Your client should not have to spend the resources in finding the right provider, vetting capabilities, contracting and hoping the chosen partner can deliver on what they promised. You will benefit by removing competing providers from selling their solutions to the same client.