Amazon (Liverpool Street)
Design your go-to-market strategy roadmap; maximising growth through modernisation for ISVs
Date: Tuesday 24th September, 2024
Time: 12:00 (midday) – 17:00 (Join us after until 21:00 for an evening of fun)
Venue: Amazon (Liverpool Street), followed by an evening of clay target shooting at Clays, City
Independent software vendors (ISVs) must continuously push to innovate their products and bring differentiated value propositions to customers to drive business growth. In today’s highly competitive market the challenge has never been greater. Balancing SaaS transformation, product innovation, go-to-market strategies and the needs of your customers are all critical factors for success.
According to IDC, “SaaS and cloud-based, modular, and intelligent applications are no longer 'nice to have' but are instead essential for business.”
The benefits go beyond gaining and reaching new customers and markets; SaaS brings agility, increases the rate of innovation, improves overall operational efficiency and boosts market competitiveness, and that’s just the start of it.
Transforming successfully to SaaS requires consideration of all business and technical challenges before embarking on the modernisation journey. It’s important to develop a clear business strategy to help achieve the benefits that can be realised on the journey.
Start building your roadmap
Join SoftwareOne and AWS on Tuesday 24th September at our in-person event to discuss how ISVs can modernise their products in the cloud, resulting in reduced costs, delivering product features faster, adding innovation to their offerings, offering simplified deployment, and driving revenue growth.
At this event our experts will be diving into:
- How to unlock product-led growth through modernisation
- Effective go-to-market strategies for ISVs; maximising market reach and revenue
- How to extend your offerings to new customers through AWS marketplace
- How to start designing your modernisation and GTM roadmap through an interactive roundtable workshop
| Time ( PM) | Topics |
|---|---|
| Arrival - 12:00 (midday) | Check-in and enjoy breakfast while networking with peers and AWS and SoftwareOne representatives. |
| 12:30 - 12:40 | Welcome and an introduction to the day and our experts in the room. |
| 12:40 - 13:10 | Keynote: Unlocking Product-led Growth with Modernisation on AWS |
| 13:10 - 14:10 | Effective GTM strategies for ISVs. Strategies for modernising applications. AWS Marketplace highlights. A look into real-life customer scenarios. |
| 14:10 - 14:25 | Break |
| 14:25 - 15:55 | Interactive roundtable workshop: Designing your modernisation and GTM roadmap. |
| 15:55 - 16:15 | Q&A panel addressing specific challenges, sharing best practices, and exploring new opportunities. |
| 16:15 - 16:30 | Closing remarks and wrapping up the day. |
| 16:30 - 21:00 | Head to Clays for a networking social |
Spaces are limited for this event, so please secure your spot as early as possible, to avoid disappointment
We hope to see you there!
